He states:“There is too much choice on the cereal shelves. Larry Light of Forbes, when examining the reasons for the decline, noted that marketing missteps deserve much of the blame. What can rekindle the sweet nostalgia and revive the lukewarm consumer attitude toward fast, cold breakfasts?įor the last several years, news outlets have been predicting soggy days ahead for many of our morning table companions. For a nation that once measured how many bowls of cereal they’d have to consume just to match one bowl of Total, Americans have eaten 14 bowls fewer a year than they did nearly three decades prior.
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